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November 03, 2008


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Guess what? In my undergraduate Politics and Mass Media class, we are currently reading Hart's 2000 book Campaign Talk. What did we talk about today as we discussed Chapter Two? How--and why--Hart's DICTION-based analysis suggests that throughout the 1996 campaign, Bill Clinton's recurring campaign theme was, um, time, while Bob Dole's was values.

This is why both longitudinal analysis and mixed methods can be fun sometimes. And profitable, I suppose, for both voters and candidates.

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